Just a quickie today (oo-er). One of my Inner Circle Members, Dom, is doing something scary but amazing: he’s launching a new product.
Why scary? Because he really doesn’t know if it’ll work, or not. None of us do. Why amazing? Because if he doesn’t try, he’ll never know – and that’s brave. Believe me: if you’ve never launched a new product before, it’s brave.
You’re putting your whole heart and soul out there in hopes somebody, somewhere (and preferably a lot of somebodies) will grab it with both hands and say yes yes YES gimme!
So it hurts if people don’t.
I think Dom’s gonna do just fine.
But here’s the little secret I wanted to share with you: he’s got the “colly wobbles” as he put it (my dad used to say that!) because sales are slow. Well, they’re gonna be slow. It’s the nature of humans: we leave stuff until the last possible minute.
When I launched my Write & Publish Your Book in Just 90 Days course, I had a panic too. I’d put so much effort into creating this course, WHY WASN’T ANYBODY BUYING IT?
Then, in the last 4 hours before the deadline, more than £6,000 of sales came in.
That’s the way product launches roll, homie.
Today’s tip? Build urgency into your offering, or there’s no reason for anybody to respond right now.
Not sure how to do this? Could another worry or query about your business, or just generally feeling a bit stuck? Do not panic! Borrow My Brain. Ask me anything you want during a half-hour Skype call with me and I will help solve your business issues!
If you’ve any questions, please do drop me a line and ask. I answer every email I receive within a couple of days, and usually on the same day. I don’t outsource my email 🙂
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS Here’s another quick and handy tip. Take a look at your website and marketing materials. Then take a look at your “competitors”.
Do you really stand out as different enough for somebody to jump up and down with excitement and declare, “This is the one for me! This one, and nobody else!”
If you do: brilliant. Drop me a line, because I’d love to see 🙂
If you don’t: Borrow My Brain and we can work out how you can improve your marketing.