Every Monday morning I Skype with my superstar buddy Mark, in the Philippines. We talk about all the stuff we’ve been doing, all the stuff we’re going to do, and all the stuff we should have done but haven’t, for one reason or another.
This Monday he reminded me of something it’s very easy to forget, because we all spend so much time beating ourselves up about “not being good enough”.
“You don’t have to be the best in the world, you just have to be the best in their world.”
This is a great motto to remember, along with:
“You are enough.”
We spend so much time looking at what everybody else is doing and the results they’re getting, we forget we’re only seeing their now.
We see million dollar product launches… but forget that when they started out, they almost certainly started the same way we did – with a trickle of sales, and staring in a panic at your inbox thinking the whole thing is going to be a gigantic flop.
We see luxury holidays and fast cars… but forget that if those things are real, they’re the result of several years hard graft. And we also forget that some people are simply full of shit, and make stuff up to look better.
To get “one up” on their “competitors”.
We forget that it’s not about looking good in front of others in our industry, it’s about giving great value to our own clients and doing the best we can.
So let me tell you this, to start your week: you are enough. Don’t panic. Start small. I did. It’s a better way to start, because you grow into your role and develop the skills and knowledge you need.
You get to the point where you know what you’re offering is worthwhile and you know it’s going to genuinely help people to achieve what they want to do.
Small is beautiful. So is large, but let’s start with small.
Want a guiding hand taking that first small step? Buy yourself a copy of my book, Business For Superheroes, and take action on everything I tell you. That’s a great way to get started.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.