Once is unfortunate, twice is just stupid



Yep, that’s my iPhone grinning up at me from the bottom of the (clean) toilet bowl. It’s the second time I’ve done that with a phone: stick it in your back pocket, go to the loo, and the phone does a suicide leap from your jeans.


Focus on one thing at a time and you’ll achieve your goals quicker. Just like we did on Saturday with these railway sleepers!


I fished it out in a panic, desperately scrambling to turn it off, when Siri started screeching at me. As if I didn’t feel bad enough already, I’ve got this martyred electronic voice yelling louder and louder, “How can I help you? WHAT CAN I DO?”

I’m yelling, “Turn off! Turn OFF!” and fumbling for the off button slidey thing and desperately hoping I’m not too late. And also hoping, somewhat irrationally, that I’ve not drowned Siri in a toilet. It’s not a terribly dignified way to go, is it?

My iPhone is now nestling in a tub of rice and I’m thoroughly disgusted with myself for dropping my phone in the loo for the second time in as many years.

I try not to make the same mistake twice. To mangle Oscar Wilde, once is unfortunate, twice is bloody stupid.

In my defence, I’d been suffering from a hangover for most of the day, and had also been moving 100kg sleepers around in a kind of insane giant Jenga game to create the borders for my raised vegetable beds.

I was a little tired.

Tired is not a good way to do anything, because you make mistakes. Just like I did.

Same with business, really. If you’re always really, super tired, take a look at why that is. If you’re weary and struggling to get done what you need to do, why? It’s probably a bunch of stuff, and if you have kids, they won’t be helping…

But if you were focused on the one thing that’d take you closer to your business goals? If you knew what to do to help you bring in more profits for doing a little less – and actually getting that done – would that help?

I reckon so.

And today, in my Small Business Superheroes Inner Circle teleclass, I’m covering a topic that might just help you out. One of my Members asked me to cover follow-up calls. She’s putting together a direct mail campaign based on the past couple of months’ Inner Circle newsletters and asked about following up letters with calls… and how to handle them.

Are you phone-phobic? Or you’re never sure how to close sales by phone? Or you just wouldn’t even try? Because if you are unwilling to pick up a phone and call a prospect, for whatever reason, you’re never going to do as well as you could.

Don’t make the mistake of thinking email alone will get stuff done; it won’t. I learned that myself a few years ago, then I learned how to make calls. Now I hate them less 🙂 You can too.

Why not start with a call to me? Borrow My Brain and have a half-hour Skype chat about anything you want. We’ll talk through your problems and come up with a bunch of ideas and actions you can take to solve it. Sound good? Borrow My Brain, here.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS I had a hangover because we were in the pub on Saturday night with Freddo, Dan, and Pete – the farmer lads – and they were fairly squiffy. We mentioned the sleepers and said half-jokingly we’d put a tab behind the bar for anyone giving us a hand. A couple of hours and a lot of shrieking with laughter and sliding around in the dark later, and the sleepers went from this in the courtyard, to this at the top of the hill.

It’s like some giant game of Ker-Plunk.

Now, however, they look like the image above 🙂

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