We’re making pretty good progress with The Dingle. Up in the attic, we’re ready to start putting the electrics in and we’re almost ready to have the plastering done – all before the new oak floor goes down.
All this is costing a pretty penny, I can tell you. Particularly because we’re not going around trying to find the cheapest of everything. This is the home we’re planning to stay in, it was built sometime before 1773, and it deserves to be looked after properly.
So we’re making decisions on what’s best for the building, what’s best for us practically… and what we want. It’s an investment.
This is a philosophy I also apply to my business. My business is worth investing in; not just because you get what you pay for, more often than not. But because people don’t value free. They really don’t. I don’t.
Think about it: are you more likely to take somebody’s advice if they’ve given it away for free, or if you’ve got some skin in the game? I can tell you the answer to that: you’re less likely to take the free advice.
It’s a philosophy not enough business owners subscribe to; not really.
I notice this often when people are after something for nothing… free copywriting, free critiques, free advice. I do give out a whole bunch of free advice – every single email I send is a lesson in sales, marketing, and embracing your USP… if you look for it.
And I’m happy to do so, in the form of my emails, blogs, the odd video, and of course our crazy podcast.
But I’ve noticed very few people act on that free information. The people who Borrow My Brain, though, or invest in one of my copy critiques, or do my book course, or join my Inner Circle – those guys do take action and they see results.
So while I’m sure there are people out there grinding their teeth and muttering about how I’m a mercenary bitch, they’re wrong. Of course, I don’t really care and I’m not apologising for a second for wanting to grow my business and make a profit. That’s why I’m here. But I also know handouts don’t help. I know people put more value on help and advice when they have some skin in the game.
Which is why I always encourage people to invest in their business. If it’s with me, great – obviously I’m delighted. But if not me, find someone else who’s a good fit and invest in their skills, knowledge, and experience. It will be worth it – if you do the work.
And if your answer is always, “I can’t afford it”, I’d remind you we find the money for the things we want. Always. It’s a question of how much you want it.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS I genuinely do want to see people grow their businesses and see success – far too many of us struggle along. I know, because I used to struggle along. But I found a couple of mentors whom I liked and trusted, and invested in myself and my business. I learned from them, and I took action. It was bloody hard, but it was definitely worth it. I strongly, strongly encourage you to find someone you like and trust and learn from them. It will, hands down, be one of the best decisions you make for your business. And if you think that person is me, great! Why not Borrow My Brain for half an hour and get growing?