Have you been down the noodle mines?

Pot Noodles. Disgusting things, and yet… horribly compelling.


Every now and then, I get a Pot Noodle and I eat it. I enjoy about three-quarters of it, then I’m hit with profound regret.

But I’m not writing today to tell you about my shameful secret Pot Noodle habit. I’m writing because they’re pretty good at marketing themselves (Unilever, innit).

See, they’re made in Crumlin, in Wales – which is an old mining town. Obviously the mining industry is mostly no more – and many of the former miners went to work in the Pot Noodle factory.

Or, as they claim, the Noodle Mines.

They used the local history and culture to create a mythology around Pot Noodles… and a pretty funny advertising campaign.

Have a watch, and marvel at the underground wonders of the Noodle Mine. And the awesome Welsh singing.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS Stuck for an idea for advertising campaign? Borrow my brain!

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