Surprise people – sell more

Want to see a really great online video ad?

Click here to take a look:

Why is it great? SURPRISE!

It works really well. The surprise is relevant to what they’re selling, and they get to the point fast. The whole thing is just 28 seconds long, and they manage to pack a whole bunch of information in there.

And watch closely – the attention to detail is great (see the horse figurines in the background?).

Apparently if you respond to the advert, you get a questionnaire designed to sell you what Drayton Bird describes as “grossly overpriced insurance”.

I’d think it’s probably doing quite well – and you can bet your butt they’re measuring it. Easy to do online.

Coming up with ideas like that isn’t always easy…



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS Speaking of Drayton Bird, he commented on my blog the other day *squeeee*

“Nice one Vicky – Chairman, The League of Drunken Old Dumplings”


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