What is vision without action, amigo?

My Inner Circle Member Dom sent me an email a few days ago, containing a Japanese proverb:

“Vision without action is a daydream; action without vision is a nightmare.”

Woman looking through binoculars sat on a moor.

It isn’t enough just to have a vision, you need to take action.

I know, right? It sounds like one of those awful motivational memes that goes flying around Facebook, posted by people who do nothing but post motivational memes and hope that somehow that means they’re taking action.

It probably is.

But coming from Dom, it made sense, because Dom is like the dictionary definition of “action”. In the space of about six months, he’s written a book, put a new business infrastructure into place, and launched a membership group for dog owners (which 45 people joined by the time the launch ended, which is bloody brilliant).

The thing is, this proverb is what I build my business by. I didn’t realise it was a Japanese proverb; to me, it’s just a sensible way of doing things.

People talk all the time about vision, and dreams, and goals… but without the action, it’s all so much fluff.

And I see people rushing headlong into random stuff (and when I say “people” I’ve been those people on occasion, in the past) without any “vision” at all. No planning. Just doing. Very occasionally it works out okay, but mostly? It’s chaotic and you don’t really know what’s working and what isn’t.

Do you have a vision? Do you have a plan of action? Because if you don’t, what do you have? Not much.

Even if you’re happy with your business, I think we all still need a vague plan for life – otherwise we tend to drift aimlessly. That can be fun for a while, and I guess it works for some people, but I’d like to live my life with purpose. How about you?

Which is why I wrote my book, Business For Superheroes. I wanted to give business owners the tools to make concrete plans, and the skills to put them into practice.

If you buy and copy and put all the information I give you into practice, and keep plugging away at it, it could be worth thousands to you.

So, what are you waiting for?



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS Here’s an extract from another email Dom sent to his list. Made me blush, he did:

This is the secret to my success – this year anyway

But I need to take you back in time…..

It was New Year’s Eve last year and me and Betty were away staying in a hotel with friends. We had all had some lunch (and a bottle of red) and then spent the afternoon chilling in our room. After a nice hot bath (it’s always nice having a big bath in a hotel isn’t it) we got ready and I was waiting for Beth to finish putting her make up on when I checked my phone again.

It was another email from Vicky Fraser advertising her published in 90 days book writing and marketing course which was available to sign up for at a special price until midnight.

She had been sending emails all weekend, and I had read them all. See I was writing a book at the time. Or rather I was trying too.

I been trying for months actually and had loads of ideas and words on paper but it didn’t make much sense and it was definitely nowhere near being a book.

So I was tempted.

The course didn’t promise to do it for me. I knew it would still require some  hard work.

But it offered me a structure and plan to follow to get me the book I knew I wanted to write.

And I liked Vicky, I didn’t know her but I liked the emails she sent. I had also read her book which she had just written and loved the way she talked to me in it. Not stuffy and false, it felt like she was really speaking to me.

And the proof was there she had written her book in three months so maybe I could too.

But the course was expensive and it chewed me up thinking about spending that amount of money on it.

But then I really did want to write my book and I believed Vicky’s course would help me do it.

So at 8.00pm I took out my credit card and I bought it (See I knew this was my last chance because we would be celebrating New Year and had no phone signal downstairs)

The relief when I did it was immense. I could relax.

I knew I had lots of work ahead but I felt confident that with Vicky’s help I could write and publish my book.

The rest, as they say, is history.

I wrote it (heck you probably bought it lol) and its helped change so many dog owner’s lives, and changed my business too.

I was an author.

But I had to take an almighty plunge to get there.

I’ve since gone on to join Vicky’s Business Mentoring group and was featured on her podcast in August. Why wouldn’t I the course did everything it promised to do.

Dom’s worked really bloody hard, and the credit is his. But he’s right about one thing: I’ve helped him. I’ve encouraged him. I’ve had his back. That’s what I do.

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