I was going to write a loooong post about how you can build a niche, stand out, blah blah blah.
But I’ve been doing a lot of that lately.
So I thought I’d just point you at this email I got from Cards Against Humanity, which shows you how great it is when you use your own real voice and personality, and say bollocks to everyone else.
Then, after you’ve read that, go read this article about how they bought an island, and why.
All this is by way of saying: stop blending in.
You’ll have more fun, reach more of the right people, and make more bloody money if your marketing is more frickin’ interesting 🙂
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS Being more frickin’ interesting is not as easy as it sounds. Come over to the dark side, and let me help.