Tales from the crypt of embarrassing mistakes

A while ago I revealed to you all my most embarrassing mistake. EVER.

Well it obviously struck a chord because I had a whole slew of replies. 

Little boy hiding face with hands

We all make mistakes, the real test is how you deal with those mistakes.

All along the lines of, “Me too!” together with similar stories of mirth and woe. So I thought I’d share them.

(Names have been changed or omitted to protect the guilty.)

Esmerelda said:

“Love this, I have a very similar story, sent our 3000 email marketing campaign to a Dear [Bill] !!!!!!!!!!!!!!! WTH ! (heck btw)

“My client went bananas, even wrote WTF on an email in the biggest print I’d ever seen! After nearly vomiting, I took full responsibility, offered action plans to salvage what I’d done, funnily enough a new prospect responded and is now a signed up client !  always a silver lining.

“My client went quiet on me for 2 months while he festered then called up to say,” you know what you are great, you did the right thing owning up, trying to sort it, then leaving it with me to reflect – thank you and please come back and work for us !!”  at a higher rate and an extra days work


Just goes to show: honesty always pays off, and you can always turn a mistake into something positive.

My Viking friend had a tale to tell, too…

“These things happen to us all from time to time.

“K’s told you about the postcard campaign she sent out a few years ago, yeah? Where she forgot the stamps?

“Something similiar to your story happened to me a couple years ago. It was during J’s first bootcamp back in 2013, when I at the same time ran an advertising campaign.

“The girl making the ads for me finished them while I was in Cork and we sent them to the newspaper where we were going to run the ads.

“My heart sank when I discovered, by a coincidence…

“… we’d used the wrong domain name.

“And it was too late, because it’d already gone to the presses.

“And it was all my fault.

“See, I’d been using a placeholder domain.

“I was supposed to have used something like “Broadband in my city” on this campaign, but since we’d use that ad as a template for several cities I instead used something like “ordentlig-bredband.no” (“Proper/decent broadband”) as sort of a placeholder in the sketch I sent her. Then I forgot all about it.

“Luckily, I’d added “.no” on the end and the domain was available, so I could register it.

“Else I could’ve better spent the £1.5k or what it was on wiping sheeps asses or something.”

And yet another subscriber confessed:

“A very timely email I must say! I’ve just made my most embarrassing mistake in that I should have sent out two ice sushi bars to a client last night but I’d booked them in for Monday! tThe client is (was!) an email conversationalist who pings an email out when something pops into her head so it was difficult to keep track.

“Don’t worry I’m not blaming her (although I’d like to). I have given her a full refund but it does hurt I must admit! I already planned to get a template together for booking for, needless to say it’s just moved up to the top of the list!”

Thanks for sharing your stories. Gave me a giggle and should help everyone realise that we all make mistakes. We’re only human.

The real test is how you deal with those mistakes.

Speaking of mistakes; if you haven’t got my book yet, why not? It’s only a few quid and it could be worth thousands to you. Really.

Grab your copy today. Then put what you learn into action.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

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