How to make someone fall in love with your business

I hate shopping for clothes. Hate it.

And because I hate it, I tend to do it last minute, which makes the whole thing very stressful.

Make buying from you an enjoyable experience and you’ll have customers for life.

However, I do love dressing up and having the odd new dress or trousers or splendid outfit.

Mostly I live in jeans and tshirts and onesies and leggings. So this presents me with a problem.

How to find lovely clothes that I look lovely in? The internet’s fine, but one can’t try on stuff and see what it looks like. I never know what colours and styles suit me. And Joe’s usual contribution is something like, “that top makes you look like a homeless person” or “those trousers make you look like a chimney sweep. Why don’t you Dick Van Dyke it up a bit?”

Not helpful.

So, what to do?

Well, my friend Jodie has opened a new shop in Ludlow, which is about 15 miles from us – so obviously we had to go along on Saturday (first proper day open) and have a nosey around.

They might just have changed my whole outlook on shopping. For real.

On arrival, I was presented with a glass of Buck’s Fizz, and whisked around the shop as Jodie asked me questions about what I was looking for, why, what the occasion is, and that kind of thing.

Then she gathered up a pile of gorgeous garments and off I went into the changing room. Which, by the way, has hooks saying “yes”, “maybe”, and “no”. (A little lesson in nudging people gently, there.)

A few minutes later, and I had my dress.

And then experienced the most skilfully gentle upsell ever.

You see, the dress has quite a deep V neck so it needs some bling, according to Jodie. (She was right – it definitely does need an accessory.) I don’t really do jewellery. So Jodie disappeared for a moment and came back with a couple of gorgeous necklaces. As soon as I tried one of them on, it was perfect.

And that was it. Sale made.

And a delightful experience. So much so that I barely noticed handing over the better part of 200 notes, because the whole thing was worth it.

If you can make people happy to hand over money, you’ve got them for life.

I could deconstruct everything Jodie did at Eclectica, and show you how you can apply it in your own business – whatever your business is – but instead I’m offering you the chance to Borrow My Brain and ask me what you can do!

I will share a picture of my new frock and bling when it’s party time next weekend though 🙂



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS I should point out that on the rare occasions I do manage to scrub up well, Joe is also very complimentary. He just doesn’t do false compliments, and that’s one of the reasons I love him so 😀 And false compliments is something you won’t get from me if you Borrow My Brain, either. Just clear instructions to help your business grow.

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