Why my plasterers have me as a customer for life

We’re restoring an 18th century cottage. I may have mentioned it once or twice.

After all the hard work over the past couple of months up in the attic, we were finally ready for the lime plaster to go on – and yesterday, they finished!

Breakfast tray with coffee on beautifully made bed.

Offer your clients top-notch service and they’ll be happy to pay whatever price you ask.

It looks amazing.

I nearly cried.

Because I couldn’t even imagine that room looking lovely and inviting, it was such a dusty, messy hole.

And because the plasterers were so damn lovely as well as doing a superb job. John Gresham of Plaslime, if you need any lime plastering doing. He’s a proper gent, and his lads are delightful to have around the house.

It’s always a bit of a worry getting tradesmen in to do stuff for you, because so many of them have such a poor reputation – but we liked these guys as soon as we met them and they came recommended, so on we went.

They told us exactly what they were doing and why; how much stuff they expected to use; why they bought more plaster than they needed (so they didn’t have to waste my time going to get more) and how they’d return it afterwards so it wouldn’t get added to the bill; what we could do to keep our costs down (fill the gaps between the insulation boards and empty the space).

They were mindful that I work from home, so apart from the odd hilarious burst of song from the attic, I was pretty undisturbed.

And they put up some Dexter-style kill-room sheets to keep the worst of the chill off me when they were in and out all day.

Top-notch service, in other words.

They spent a lot of time prepping, too, so they made as little mess as possible – then they cleared everything up before they left.

See, it’s not just the plastering we’re paying for; it’s having strangers in our house, in our space, and everything that goes with it. They made the whole experience as painless as possible and we’ll definitely be getting them back for the next round of plastering we want to do.

They didn’t come cheap, either. But we’re happy to pay.

And there’s the thing: you know someone’s great if you’re happy to pay whatever they ask.

And if you go above and beyond, and offer a delightful experience, you can charge whatever you like.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS But how do you find those most excellent customers in the first place? Do something almost nobody else is doing. Send ’em letters. Something I can help you out with month, funnily enough.

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