Old-school copywriting and a wee dram

A while ago, I went on a bit of an adventure in London.

Have you heard of Drayton Bird? You will have done if you’re a copywriter, or you’ve been reading my emails for any length of time. 

Old-fashioned theatre bar.

If you hide from the world, you won’t discover its hidden wonders. The same goes for business.

He’s one of the old-school copywriters. Knew all the Mad Men types back in the day. Knows more about direct response copywriting than probably anyone else alive.

Well, he did a seminar with a chap called Andy Bounds, and he held it in the Churchill War Rooms today. And I went.

I’d never been to the War Rooms, so I was excited about that, too… but mostly I went as a Drayton Bird fangirl.

The seminar was a learning adventure; but the night before’s adventure was a meandering near Hyde Park on my own adventure. It was cool. I stayed in a hotel called the Grand Royale just opposite Hyde Park, a couple of minutes’ walk from Queensway Tube Station.

It’s one of those hotels they call a “hidden gem”, I guess; the area around is full of life, then you walk up a little side street and find this grand old hotel. Inside, it’s all heavy wood carvings and tiny little corridors. I got lost looking for my room.

But the bar…

Oh, my.

It’s just gorgeous. It’s the old theatre and Lillie Langtree used to sing here. This photo up there doesn’t do it justice, but it is stunning. All red velvet, low lighting, candles, and gleaming mirrored walls with tinkling piano music in the background.

I curled up in there with a Lagavulin and a book after my wanders.

See, I could have just hidden in my room with my book, but you don’t get to see the world that way.

Too many people hide in a room too often.

You’ve got to go out in search of amazing hummus and Iranian beer. So I did.

You’ve got to go out and grab what you want. Change the things you want to change.

Because otherwise your horizons stay narrow and your business stays in a rut.

Oh hey: did you know, a rut is just a grave with the ends kicked out?

Don’t stay in a rut.

Extend a hand over here, and I’ll help pull you out.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.


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