You’ve heard The Sound of Silence by Simon and Garfunkel, right? Classic 60s tune.
The other day, this version popped up in my Facebook feed, by a metal band called Disturbed. I’d never heard it before, or heard of them.
I’ve since been playing it (almost) on a loop… it’s one of the most beautiful covers I’ve ever heard, and the lead singer’s voice is extraordinary. Listening to him is like being wrapped in velvet, it sends shivers down my spine.
After I found this, I got lost in a YouTube wormhole and listened to most of their back catalogue. I didn’t think I was a fan of metal, but turns out I am.
The point of this email is: you might not think you have anything new to offer the world. Perhaps you kind of want to write a book, but think it’s all been said. Or you want to write about your business in daily emails, like I do… but you think there’s nothing new to say.
You’re right. But you’re also wrong.
Everything you say is new, because it’s yours. It has your unique spin on it. Your point of view. And just because you’ve heard something on your topic before, doesn’t mean your readers and your customers have.
By all means, create something entirely new – but don’t misunderstand where new comes from. New comes from a new spin on an old idea. It comes from connections nobody has made before.
New is a different point of view.
If you spend your life waiting for inspiration to strike out of the cold, dark universe, you’ll waste your time waiting.
Instead, spend your life absorbing as much of everything as you possibly can, and thinking about it. Doing it.
Then write about it. Or podcast about it. Or sing about it. Or draw it.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS If you’re wondering how to make these connections, or you’re struggling to put a new spin on an old idea, or you’re just stuck (no shame in that, we all get stuck from time to time), well guess what: you can Borrow My Brain. If you don’t get at least one amazing idea you can put into action immediately and start making money from, during the call, I’ll refund every penny of your fee.
Adrian borrowed my brain a little while ago, and posted this in my Facebook group:
“A massive thank you to Vicky for a great borrow her brain session earlier today. Vicky came up with loads of different ideas even outside of the original subject area that I asked her about. It was truly fantastic value and highly recommended. I can see so much potential moving forwards. Thank you Vicky!”