The other day, I noticed an email address on my list. He’s unsubscribed, so I have no problem with gently mocking him…
Because it was “salesguru” followed by a load of numbers, then the domain. A generic domain by the way – along the lines of hotmail / yahoo / gmail.
It made me laugh because I’ll bet all the shoes I own he’s anything but a sales guru. Clue number one is in the generic email address and this is a top tip for you if you think that doesn’t matter: if, as a customer, I see a business person replying to me or emailing me from a gmail / hotmail / yahoo / generic account, I’m going to assume that person doesn’t have a proper business.
I’m going to trust them less.
And if I don’t trust someone, do you think I’m going to give my hard-earned cash to them? Absolutely not.
Using a hotmail / gmail address for business is not professional. And I don’t mean professional in the “pretending to be something you’re not” “boring suit-wearing” kind of way. I mean professional as in not a hobbyist. Professional as in won’t shaft me and then disappear.
Little things like that do make a difference.
The other reason it made me laugh is because my experience tells me people who grandiosely label themselves as some kind of guru are usually struggling to pay the bills. They’re often, also, trying to teach other people this rehashed knowledge they’ve picked up without really understanding what’s behind it.
I object to that, because it does a disservice to those people paying them for their so-called advice.
Do your due diligence always before handing over any cash at all. Including with me. Especially with me. The last thing I want is desperate people flinging me their last few quid without finding out what they’re getting into. I want you to question everything you hear from experts, just in case they’re not.
Check they’ve got a real business behind them. Real clients and customers. And that they get real results – at least for themselves.
I could go after as many new customers and clients as fast as I can, and probably make a bunch more money more quickly… but I have no desire to do that. It typically takes people about 6 months to decide to buy from me once they enter my realm, and that’s cool. It means they’ve thought about it long and hard. And best of all, they stay with for years. Not weeks, like most people in my industry. Not months.
There’s a reason for that: I give a shit. And I help people get results.
There’s still time before you disappear into a Christmas wormhole filled with cheese and mulled wine to Borrow My Brain. I promise you won’t regret it. And if you do, I’ll give you your money back.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS You won’t literally get my brain in a jar. Promise.