You have to reach through their eyeballs and grab them by the brain

I looked up with a start. Whiskey had done one of her experiments in gravity and pushed a candle holder off the bookcase. Cartoon of a girl climbing into a book

Perhaps it was her way of telling me to go to bed because I realised, with a jolt, that it was past midnight. Joe had long-since gone to bed, and I was “just getting to the end of my chapter”.

Problem was, I didn’t specify which chapter… and my book was unputdownable.

So I ended up curled on the sofa until waaaaaay past my bedtime.

See, I wasn’t on my sofa anymore. I wasn’t even in my house, my village, or on the same planet as you. I’d disappeared into the book I was reading and it had started playing as a movie in my head.

Because that’s what happens when you’re reading a good story, or even a good article. Or an email. Or even an advert.

A good story will reach through your eyeballs, grab you by the brain, and burrow in there. It’ll transport you somewhere else and pull you in, until you’re helpless to resist… and if it’s a good story told in an email or an article or an advert, and you’re the right prospective customer to be reading it, it’ll pull you in and have you reaching for your wallet before you know what’s what.

Does your writing do that?

Don’t worry. Most people’s doesn’t, because most people have never been shown how to write stories that put hooks into your brain.

Would you like to learn? Because if you learn this skill – and you can learn it – it will increase your sales and it will help you persuade people to do whatever it is you want them to do.

If you would, that place is here. Treat your business to an early Christmas present that’ll pay off in multiples of your investment – if you put the work in.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS The book in question is The Tipping Point by Malcolm Gladwell. I’ve seen extracts and bits and pieces over the years, but I can’t believe it’s taken me this long to actually sit down and read it. Now, you go sit down and read a copy of my book, and take action on what you read.

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