I’m a huge fan of movies. All sorts of movies, from quirky little independents to massive Hollywood blockbusters. As when I read books, I can immerse myself fully in the story… if the story’s good enough.
But one of my favourite ever movies is The Matrix. The original one, not the sequels, where it disappeared up its own arse.
Because I remember just sitting there after it had finished, almost in shock at how good it was. How truly, genuinely different from any other film around at the time. Not just the special effects, but I’d never heard a story quite like it before (I don’t read much sci-fi, so I’m sure there are similar stories out there, but it was new to me).
One of the reasons I loved the film so much was it made me think. It disturbed me.
I mean, think about it: your whole world, your whole universe, is fake and literally crumbles around you. The Machines had built a world so complete and believable that 99.9% of humans were taken in by it. They created reality and used it to control people and to use them.
Perhaps most shocking of all – to me – that people wanted to go back or never wanted to know the truth at all. That even after being shown the lie, they chose to go back and live in it. Because a comforting lie is more palatable than a hard truth.
I’ve never understood that. I never will understand that. Give me truth or give me death. Truth isn’t good or bad, it just is.
The thing about The Matrix, though, is that it’s a world within a world. The writers created this post-apocalyptic world in which an idealistic lie was being lived out.
It was so immersive that the characters believed it.
You need to do the same for your prospects and customers. You need to create a version of reality in which their specific problem can be solved with your help. Then you need to pull them in, wrap it around them, and make them believe.
For real. No bullshit, no tricks, no coercion and manipulation – that’s where you differ from the Machines.
You’re helping, benevolent. But you need to show your prospects and customers that you can transform their corner of the world and what their world will be like afterwards.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS The other thing I love about The Matrix is Trinity’s skin-tight, shiny leather killing outfit. It’s cool as. Can’t promise skin-tight leather in my book, but I can promise to transform the way you run your business, for the better. Go here and see.