He knows he’s dope, but he’s broke

“Snap back to reality, oh there goes gravity

Oh, there goes Rabbit, he choked

He’s so mad, but he won’t give up that easy? No

Cartoon of a mouse sat on a small cheese, looking a big cheese.

If you want to actually do something about your biz, join my Inner Circle here.

He won’t have it, he knows his whole back city’s ropes

It don’t matter, he’s dope, he knows that, but he’s broke”

~Marshall Bruce Mathers III

Don’t tell me you can’t find clients.

If Casper the Gangsta Ghostly Eminem can become one the most respected (and successful) dudes in Detroit’s mostly black underground rap scene, you can bring in more clients — whether you’re a creative type like me, or you sell actual stuff.

You want it? Go get it.

Not sure if it’s possible? Go read Eminem’s discovery story. Beat up in the school bathrooms, hallways, playgrounds. No friends. Changed schools a few times a year. Crappy student…

But he loved English classes, and language, and words. He learned from comic books and studying the dictionary, FFS. Words were his weapon and he used them.

In the late 80s and early 90s, when rap music was almost exclusively produced by black guys, Eminem crashed into Detroit rap battles — and his skills brought him respect.

And the attention of Dr. Dre after he won runner-up in the 1997 Rap Olympics MC Battle… the rest is history, I guess.

My point?

The odds were stacked against him from the start.

So every time I start feeling sorry for myself, or like running a business is too fucking hard, I listen to One Shot — Lose Yourself and give myself a stern talking to.

Us proles never get anything handed to us on a plate – we can either accept what we’re given or kick it in the balls and take what we want. You won’t get any “you okay hun” or “keep doing what you’re doing, you’ll make it” crap from me.

(and by the way, if what you’re doing isn’t working, and you get people who tell you keep trying keep going keep doing what you’re doing… you need to change your people *smh*)

You’ll get your arse handed to you – and a bunch of stuff you can actually do to put more cheese on your table:




Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS Yeah, I’m not running one of those group-hug unicorn playgroups. My Superheroes don’t whine about stuff – they get shit done. If you want a group hug, go join a fuzzy Facebook group where people post motivational memes. If you want to actually do something about your biz, come over here. We got a great cheeseboard going.


PPS Poetry is everywhere. I bloody love rap. Go listen to Ghostpoet.

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