“He he Vicky Fraser. I love my monthly marketing magazine! That strap line has got me working, a thinking and doing.”
Now that’s what I’m talkin’ ’bout.
Holly subscribes to the newsletter I send exclusively to folk who have my book. She gets it: she’s a simply fabulous vintage-styled singer and reminds me of the golden age of Hollywood starlets – in the best possible way. She also works. Damn hard. Because she knows a simple truth: it’s not enough to be good at what you do; people won’t beat a path to your door just because you’re a good singer, dancer, writer, designer, whatever.
In fact, people will take as much advantage as you let them: asking you to work for “exposure” (moon them), asking for discounts, paying you late, creeping scopes… so you have to be tough.
One way to toughen up? Make it a habit.
Like drinking gin, the first couple of times it burns going down… but after a while you realise how completely splendid it is.
Make it a habit to say “no”. Make it a habit to ask for what you’re worth. Make it a habit to ask for what you want.
We’re basically a collection of habits. Good businesses are built on good habits… but what about the bad habits?
The bad news is: you can’t kill habits. The good news is: you can change them.
Which is what February’s newsletter is all about. More info here:
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS If you get my Gazette, you’ll have had a free gift and a special offer this month. You’ve got until midnight on January 31 to take me up on it…
PPS This blog post is late because I was talking with brand new Inner Circle Member Julian, who took me up on said offer – and now has A Cunning Plan to simplify and grow his business.