Prepare for shameless horn tooting and name dropping because I have a testimonial from — and I’m not even exaggerating here — one of the best copywriters alive today. I have to share this because I’m bursting with pride:
“Vicky Fraser knows marketing! She’s able to write compelling copy while capturing the right voice. Her strategic acumen and advice is spot on, too. She is an excellent resource for anyone who wants to grow their business exponentially or take their marketing and copywriting skills to the next level. Listen to Vicky—you won’t be sorry!”
Kim Krause Schwalm, A-list Copywriter and Founder, The Girls Club
Now, if you don’t know who Kim is, and you’re a copywriter, I strongly suggest you find out. She writes world-beating controls for some of the biggest companies in America. She beats controls by A-list copywriters you may be more familiar with. She’s buddies and has worked with legends like Jay Abraham, Gary Bencivenga, Barbara Harrison, David Deutsch, and Paris Lampropolous.
And she asked me to do some work with her a few weeks ago.
I did a little writing for her — which was so exciting — and I also helped her set up The Girls Club online marketing gubbins. We got her marketing machine working in just a few days and hosted a couple of great online discussions.
She’s also got a little vault of crazy ideas I shared with her, some of which she’s dead keen on using *proud*.
So how did I swing this amazing opportunity?
I asked for it. I asked a mutual friend if she’d introduce us because I really wanted to work with Kim. And guess what? My wish came true.
If you want something, ask for it. You’ll be amazed at how often people will say yes.
Asking for what you want is difficult at first, I get it, but with practise it becomes a habit. Like everything else. So get over your “oh I couldn’t possibly do xyz because [insert crappy excuse here]” and just ask.
Get into the habit of asking.
Good businesses are built on good habits (and spectacular ideas) (and the crumbling husks of less-spectacular ideas).
Sort your habits out and your business will grow. And you’ll understand how to persuade people to buy more from you because of how their habits work.
Want to know more? The Habits newsletter goes to print tomorrow. Don’t miss it:
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS Oh, I also sent Kim the same package I send to all my new Superheroes, because I wanted her to see an example of what she could do for the group she’s planning. When it arrived, I got an email with the subject line: OMG!!! And the email said:
“Just got back from 3 nights in New York and found your parcel waiting for me. Thank you so much! I’m blown away by the beautiful journal and how you onboard your new subscribers. I am so happy to have you to help me as I create my program for female writers. You rock!”
Want a piece of that? Get it here:
PPS If you’re a female writer — or a business owner who does any writing — drop me a line. I’ll introduce you to The Girls Club.