Julian borrowed my brain the other day — he took me up on my offer to join the Small Business Superheroes and get a free one-to-one consultation.
I saw loads of potential in his business and gave him a few simple things he can do plug leaks and grow it fast…
Anyway, I caught up with him again yesterday and asked him about it. Here’s what he said:
“I’ve been on your list for ages, and wasn’t sure about joining because in the past, I’ve bought lots and lots of courses and bought lots of stuff before, and I was concerned that I was forking out for something that I won’t take action on, and I won’t get to the next stage of where I want to go. That was my main concern.
“But I’m well aware I’m too stuck in my business to see the outside perspective of it, so I wanted another person’s view of it.
“I’m so far in the business I don’t really from an outside perspective what people actually want and it became clear from that BmB what the next stage was. I think I was trying to complicate things. I’ve worked out the avatar a bit better. I do really want to be focused on people who can afford me, and have that mindset, and are already running Adwords.
“The best part of Borrowing Your Brain is being able to talk to someone with your marketing and copywriting knowledge about the next direction to take and having that next step in place now, so once that’s bashed down… I’m sure there’ll be another one, but that’s great for now. Getting that first stumbling block out of the way. And focusing on my avatar — you talked about some stuff I hadn’t really gone into yet. That was really helpful. You also talked about sorting out the pricing on the website and not to confuse the matter — and what prices to include and what not to include. And you got me thinking about how to get people onto my way of thinking before I make them an offer.
“I’d definitely recommend you borrow Vicky’s brain. It just makes things clearer. I think people get caught up with the tactics and things they could be using… anyone can send traffic to somewhere, but unless you have that underlying message correct it won’t work. Borrow My Brain will help people sort that out and really understand the thing that people actually want.”
Well thanks for the props Julian! I love doing these sessions because it’s great seeing lightbulbs go on in people’s minds as they suddenly become unstuck, or see an opportunity they couldn’t see before.
Now he’s got to get on and do it… which will be easier with the simple plan he now has.
Are you stuck?
Get unstuck here: http://www.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS I’nt technology wonderful? I can talk to people half a world away. I’m talking to Kathryn, in New Zealand, just next week in fact…