Man, I’ve wasted so much money over the years on books, courses, and shiny objects. I’m like a magpie. I love a bright shiny object.
There is loads of stuff I’ve paid for hanging around uselessly in my office, and every time I look at it I feel like the muppet I am. I feel guilty. Like I’ve been suckered.
All this information just sitting there, money wasted.
Does that sound familiar at all? After all, we all do it. We all sucker ourselves into paying for something…
When what we should be doing is buying it. Investing in it.
There’s a world of difference between just paying for something, and buying it. Let me explain: a few years ago, I bought myself a ticket to a copywriting bootcamp run by my mentor. At the time, it was more money than I could really afford, and it hurt me in my most tender of places – my wallet. And on the back of that bootcamp, I joined his mastermind group, for which I pay more per month than many struggling copywriters make.
I go back to the notes I made from that bootcamp often. Every couple of months, probably.
And as for the mastermind group, I take every advantage of all that comes with it.
I bought and invested in those things. I use them. Every day, in one way or another, and they’ve helped me turn my business from the usual struggling copywriter into something that puts a lot of money in my bank account. (And in my clients’ bank accounts)
But if I’d just paid for them? I’d have gone along, enjoyed the dopamine hit that events like these give you, then gone back to my little “business” and carried on doing exactly what I was doing before.
So if you’re just thinking about how much a weekend with Dan Kennedy and Jon McCulloch is going to cost you, you’re not going to get anything out of it.
If, on the other hand, you know your business needs a boost and you’re an investor, not a payer, this Pot O’Gold event could change everything for you.
If you do the work.
You’ve got until February 15 to get your hands on a frankly pretty amazing bonus (and the price goes up then, too). Check out Dan and Jon in Dangerous Dialogue here – it’s crammed with gems that’ll help you grow your business:
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS I’m not kidding about this paying for vs buying thing. It eats away at you. Don’t let it. Instead, invest in something you’re gonna get the most out of: