Stop telling me you’re not ready and get on with it

What will it take to kick your arse into gear, eh? The threat of being fired? The possibility of dying, having achieved none of your goals? Or stumbling across something from your past that spurs into you action? 

Glass tumbler of cocktail with a cinnamon stick and orange peel.

Grab yourself an alcoholic beverage and have a listen to the Business for Superheroes Show podcast. Then get on with what needs doing in your business.

“I haven’t really been anywhere noteworthy or mentionable.”

In the movie The Secret Life of Walter Mitty, when Walter is trying to build his dating website profile, this is what he realises. His life, with so much potential, and with all his younger-self plans, had so far ticked along.

Shortly after, he was jumping out of a helicopter, skateboarding down a road in Iceland, and playing football with random Afghans in the Himalayas.

Now, I’m not suggesting you turn over your desk and leg it to Afghanistan for an adventure (but if that’s what you want to do, what’s stopping you?)… but I am asking: what have you put off doing in your business? What haven’t you started?


I know why. And in this week’s podcast, you can find out why too – and figure out how to get on with it.

Subscribe here on iTunes, here on Stitcher Radio, or get the RSS feed so you can listen to it wherever you usually listen to your podcasts.

Here’s why you want to tune in this week:

  • Why Victor Hugo nearly didn’t write The Hunchback of Notre Dame — and how he eventually got his arse into gear to do what he had to do (on pain of pain from his publisher)
  • Why we’re biologically programmed to procrastinate (and how understanding this will help you get more done)
  • You have two selves — and one of them is an idiot (this is the inner toddler that needs a good beating)
  • How to motivate yourself to take that tiny but seemingly impossible first step (and why the reward for doing so is far larger than it seems)
  • How you can use the marshmallow experiment to train yourself to get on with it
  • Why I have mentors and coaches — and why you should have them too

So, on this miserable winter afternoon, pour yourself a gin and tonic and settle down to The Business For Superheroes Show with me and Joe. Then, once you’ve listened, do that thing you’ve been procrastinating on.



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS I know it’s Sunday, but so what? Now is as good a time as any. JFDI.

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