Have you ever seen a chicken running around with a half-laid egg hanging out of its bum? Chasing after a piece of toast?
I have, at the weekend.
And it reminded me of you… but don’t take offence, because it also reminded me of me.
Most of us are starters, not finishers. We’re business owners, so we’re easily excited and enthused by new ideas and big plans and the next shiny thing — but when it comes to finishing what we started?
We’re like chickens running around with a half-laid business egg hanging out of our backsides. Someone comes along with a delicious piece of tactical toast, and we abandon our half-laid egg mission.
It’s what happens when we get panicky and unfocused and lose sight of our goal. It’s what happens when we get overwhelmed and the weight of Things To Do start pressing down on us.
Those bright shiny objects, those cure-all magic beans being offered by all those experts… they start to look pretty tempting.
After all, this is hard work. It’s uncomfortable. And it’s exhausting.
So when someone comes along and offers you a magic pill that’ll easily put 6 figures in your pocket fast, it’s exciting.
The problem is, though, it’s just another distraction. Just another piece of toast.
An expensive piece of toast, at that – because if it doesn’t work, it’s a waste of your money.
Here’s the thing: there is no such sorcery that will magically fix all your business problems and conjure up customers. You have to make it happen for yourself.
But you don’t have to do it alone and you don’t have to flounder around from one tactic to another.
Instead, you can focus on the strategies and principles that’ll help you get what you want from your business, and enjoy it. But where to start?
Here is my promise to you: I will never offer you toast. Instead, I will get you focused on laying that business egg – and I will push you until you’re moving purposefully in the right direction.
Then I’ll carry on pushing you to get the right stuff done. The stuff that’ll move you closer and closer to your goal:
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS The egg was delicious. I poached it perfectly, and snaffled it down… Then got back to my mission: