White-hot pain between your thighs

If you’re not ripping all the skin from the insides of your thighs, you’re not trying hard enough.

If you’re not covered in bruises, you’re not stepping out of your comfort zone.

Do you think I made it to here:

Business – like circus – isn’t easy and sometimes you get bruised. But hard work and determination will help you succeed.

without some (lots of) pain along the way?

Nope. There was pain. There were tears. There was plummeting face-first into the floor.

There was frustration.

There was rage.

And there was envy and nasty little thoughts which were unworthy of me (but we all think them anyway).

WHY CAN’T I DO THIS? HOW COME SHE CAN DO IT? She doesn’t even look that good.


And then there was boredom. Because once you get yourself up there, that’s not enough. Good enough is NOT good enough.

That photo? That’s not “good enough”. That’s splendid. And it’s the result of tedious hours of practice, until you burst through boredom and back into delight.

Took me ages to get to the standard in that photo because I’d get distracted by a different move, stuff others were doing. A shiny spin. A flashy handspring.

But I got there in the end because I stopped focusing on what other dancers were up to and turned my unworthy thoughts inwards.

I made them work for me.

I used them to haul my shiny white butt up the pole and force it into the shape I wanted it to be. I focused on that one mission.

I practised until I couldn’t get it wrong.

Circus hurts, yo.

And so does running a business, at first… all that pain up there? It all happens to us as business owners too.

(except perhaps the plummeting face-first into the floor, depending on what you do)

There’s pain. Long nights, early mornings.


Rage and frustration. Tedium.

Stabbing envy as we see other business owners with the success that should be ours.

And fear. Fear of failure, fear that people will laugh at you, fear that they’ll notice you.

But then your skin toughens up, you stop getting bruised and battered quite so often, and it’s easier to try something new because you know that if it doesn’t work, that’s okay. You can try something else.

People often look at my circus shenanigans and say, “That’s amazing. I could never do that.”

Ridiculous. They say that because they just see the end result. They don’t see all the pain and work that went into it.

Just as ridiculous as the business owners who tell me, “My business is different. I could never do the things you’re suggesting to make it stand out.”

Of course you can. But the question is, will you?




Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS It’s not going to be easy, but then few things are. If you’re serious about your mission… If you’re willing to get bruised and battered and have your marketing pulled to pieces and put back together again, though…

I invite you to join me:


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