Are you brave enough to strip yourself bare in front of your customers, clients, peers, and coaches?
I’m not talking about actually getting nekkid (although don’t let me stop you — just don’t get arrested).
One of my Superheroes has made a pretty bloody good start.
I’m stepping up their training and pushing them out of their comfort zones. Way out. Like, so far out there are Reavers lying in wait.
Not because I’m a sadistic beeyatch… but because I know it’ll make them better writers, better marketers, better people.
Most people only ever skim over the surface of their business and their customers. Some scratch it, then shudder away when they get a glimpse of the messy underbelly. A few, a very few, grab a shovel and start digging.
Those few are the ones who’ll be beloved by their crew.
They’ll gather to them people who love them, who want to be around them.
They’re the ones who’ll be able to genuinely help their customers, rather than just selling them stuff.
So I’m changing up the way I run my Small Business Superheroes. I’ve hinted to them already… but they’ll see it full force over the next couple of months. I’m going to give them a cat o’nine tails and a hair shirt, and they’re going to get brutal. And I’m going to help them.
One of the most useful things I’ve ever done is abandon the way most people tell you to describe your ideal customer, which is only surface stuff — and get real about it. Until recently, I’ve been guilty of teaching this surface stuff too.
From now on, it’s blood, sweat and tears all the way — and I’ll be expecting everyone in the group to at least give it a go.
Catherine’s already stuck her neck out and sent me something awesomely honest — and I’m really proud of her. Because it’s not easy to stand up and be judged — but you won’t find a safer place to do it than my Superheroes’ group.
What I’m going to get them doing will be painful, but it’ll give them the strongest sales messages they’ll ever have, right there at their fingertips.
And it starts next week. Want in?
Be warned: it won’t be easy. And if you’re a group-hopper and dropper-in? This ain’t for you. It’s for those who are ready to get messy, stick with it, and make sales:
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.
PS This shit might make you cry. I make no apologies for that. But I will hold your hand and show you how to use it to make more money: