Marketing frontiers: cannibalistic space pirates or glory!

Satellite orbiting Earth

If you want to push boundaries and try new and exciting things in your business, you have to take risks.

“They’ll rape us to death, eat our flesh, and sew our skins into their clothing. And if we’re very, very lucky, they’ll do it in that order.” 

That’s what happens if you meet Reavers… and don’t manage to escape. They’re insane cannibalistic space pirates marauding on the edge of the civilised universe. Or ‘Verse, in Firefly speak.

On the Core Worlds, at the centre of the galaxy, all is peace and quiet under Alliance rule. But at the outer edges — the frontiers — it’s kinda hairy.

Rule of law is patchy, if it’s there at all. There’s little honest work to be found. Food and medical equipment are in short supply.

People do what they gotta do to survive and thrive.

You can easily see how people on the fringes of society and civilisation would get pushed out there.

And you can understand how bold folks venturing out to colonise new worlds could be left behind and forgotten about by everyone else. After all, out of sight, out of mind, right?

But why would an intelligent, healthy, resourceful guy like Captain Mal Reynolds choose a life on the frontier? Why would his crew choose to join him?

It’s dangerous (Reavers!).

It’s lean and often hungry.

It’s tough.

Most of all, it’s uncertain and deeply uncomfortable.

Mal believes governments are mostly for “getting in a man’s way” and, while they may start off with good intentions, they end up controlling people.

“[The Alliance] will swing back to the belief that they can make people… better. And I do not hold to that. So no more running. I aim to misbehave.”

Captain Mal Reynolds is like the ultimate business owner: a non-conformist, boundary-pushing adventurer.

Okay, so we might not have a sexy brown duster coat or ray guns or a spaceship… but we refuse to be pigeonholed. To follow “the rules”.

We aim to misbehave.

Living in the Core, you end up doing the same thing as everyone else, and getting the same results everyone else gets.

Roughing it on the frontiers, though, and turning away from what the majority does… that’s different.

It’s uncomfortable, and it’s where life really happens.

It’s where new ideas are forced out and given space to grow.

If you want different results to the vast majority of mediocre businesses out there, you have to be willing to ignore the vast majority and do something else.

Is it risky?

Hell yes.

Will you get eaten by Reavers? Almost certainly not. So, in my mind, it’s a risk worth taking.

And, big hurrahs — you don’t have to do it alone. I can show you a different way with a small group of frontier adventurers:



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

PS I always loved the idea of being Captain of a naughty little spaceship…

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