The black hole sucking profit from your pockets

*flap flap flap flap flap*

“Hmmmmm…” I thought, as I motored into town. “That’s an odd noise.” I had my suspicions, but chose to ignore them. 

Small child on a beach running after seagull

Stop chasing after new customers and focus on making your existing ones loyal to you.

*30 minutes later*

DAMMIT! How the weasling hell did THAT happen? AGAIN?

My tyre was flatter than a very flat thing indeed. In fact, there was 6psi in it.


I pumped it again and drove home, and it’s been very gradually deflating ever since.

There’s no nail. No great big gash. No hole in my tyre.

So where the bloody hell is the air escaping from? Probably gritty rims, and I should probably get them cleaned and refitted, and I will…

But the point is, somewhere, somehow, all the air is falling out of my tyres.

Just like somewhere, somehow, all the customers are falling out of your business.

Well, okay, not all of them — but all businesses suffer from attrition. You can’t really do anything about that.

But you can make sure you lose as few customers as possible.

The long-term, easy profits are in your current clients and customers. It is an order of magnitude easier to make money from current customers than it is to sell to new ones.

So why do so many small business owners spend so much time chasing wild geese when they could just collect eggs from their happy chicken customers?

Why do they let current buyers slip through their fingers in an effort to find more more more new ones?

I know why. It’s because we’ve been sold this big fib that you need a massive list and a massive pile of customers to make massive profits.

You don’t. You just need a reasonable group of fiercely loyal clients who buy from you again and again because you’re worth it to them.

The truth is, there’s a great big black hole in your business sucking all your profits out — but do you know where it is?

Do you know why your profits are sailing out the door and into someone else’s pockets?

Every day, you’re losing customers. Every day, your profits are waltzing off to greener grasses.

I don’t want that to happen to you anymore. The Small Business Superheroes Inner Circle will show you how to take one-off customers and turn them into fiercely loyal clients who’ll refer others to you, and help you build your tribe.

This month’s newsletter goes to print tomorrow. In it, I’m sharing how I created a podcast that brought me some of my best clients.

My most recent Superheroes joined after binge listening to the entire podcast back catalogue. Then they decided I was the woman for their business. That’s quite an endorsement.

Even if you don’t want to run a podcast, the strategies and principles I share will easily translate to emails, to direct mail, to video, to social media. What’s important is how to build a relationship and make it profitable.

I want you to join today because I can’t bear the idea of you losing any more money when you don’t have to.  And to join, you need to click this link right now — before it goes to print:



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

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