She’d been reading my emails for two years — TWO YEARS — before she bought my book:
“Hi Vicky, I’ve got proof for you that customers buy when they’re good and ready… I signed up to your 49 Ideas two years ago. Yup! As I take my next big step, I’m only just ready to read your book. (Read it in about 4 hours; bloody awesome. Thank you.)”
This is the most important thing you will read today, when it comes to selling in your business.
People don’t buy when YOU’RE ready, they buy when THEY’RE ready.
Sometimes they’ll spend a weekend binge listening to every podcast you’ve ever done, then join your Small Business Superheroes…
And sometimes it takes years.
Slowly building the relationship.
Then, when they’re ready, there you are.
Or are you?
If you’re like most businesses, you won’t be there. You’ll be hoping against hope for new customers… and in the meantime, that person who’s ready?
They’re giving their cash to your competitor.
It’s the easiest money in the world, and it’s making its way into someone else’s pocket.
That stings, right?
I know it stings, because it happens to us all.
So, what can you do to divert that cash into your business rather than your competitor’s?
All the time. Every day. In as many places as you can.
Without being obnoxious about it. And that’s the rub, isn’t it?
How do we sell without being obnoxious? Without being pushy? Without having to go for a bleach shower afterwards?
How do we escape the Wham! Bam! Thank you Ma’am marketing that’s everywhere?
We don’t lie. We don’t exaggerate. We don’t tell ridiculously over-inflated sob-stories and unbelievable rags-to-riches tales.
We become Small Business Superheroes.
I won’t teach you any icky hard-sell tactics.
You won’t get the latest bright shiny object shoved down your throat.
And you won’t get hung out to dry and left to fend for yourself.
Join my Superheroes and I’ll show you how to put real strategies into place so you can sell without the ick-factor.
I’ll show you how to build a list of people who don’t just buy from you — they love you.
And (because I’ve been in Ireland for a few days this week) you’ve still got time to join this month, before the March newsletter goes to print. This month, I’m showing you how to start building the kind of relationship that will draw people in and make them fall in love with you.
Plus, you’ll get a Challenge that will make it incredibly easy to write emails, adverts, and website copy that will sell.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.