Fitness instructors: size 8? Ripped? Model bodies and perfect lycra-clad buttcheeks?
Bollocks to that.
If you’re 50lb overweight, is that really what you want to see? A perfect specimen of fitness model harrassing you while you know your back fat is squeezing out from under your bra and desperately trying to escape?
What you want is someone who’s tipped the scales at 300lb, lost it all, kept it off, and faces a daily struggle against — well — life. And wine, obviously.
What you want is The Drunken Nutritionist.
Isn’t that a great book title?
Damn right. And it’s going to be a great book, if I do say so myself — because Misty, The Drunken Nutritionist, is writing her book under my watchful eye.
It’s going to be a great book because Misty walks her talk and her talk is honest. More honest than some people can stand, sometimes. Hilariously so.
You see, Misty bought my book course a while ago now. Quite a long while ago. And I kept poking her with a stick, because she sent me an outline then… crickets. Tumbleweed.
“Yo Misty. WTF are you doing? Write your damn book.”
Until she rocked up in my inbox, we had a raucous video chat, and decided what she needed was regular, intensive coaching so she could get the damn thing done.
Now, Misty’s like me. She has 3,472 things going on at any given time, so when I got an email on Wednesday evening I wasn’t surprised:
“I’m going to try and get stuff done tonight and tomorrow but it’s been so busy I’m behind in my homework for tomorrow. I’m waging a war between working out and writing book stuff tonight. Lol.”
Normally, I’d roll my eyes and say “do or do not, there is no try” but Misty gets shit done.
So when we had our coaching call yesterday, I wasn’t at all surprised when she sent me loads of stuff and explained she’d opted for the book.
You can’t do everything all at once.
You will drive yourself crazy or into an early grave.
What Misty did was list all the things she had to do, then compare them to her Mission. Her current Mission is to get this damn book written. So she made her homework and her writing a priority, and when we spoke yesterday she could hold her head up high, no excuses.
Now, you can’t get any one-on-one coaching with me at the moment — I’ve just agreed to take on a new coaching client starting April 1 and I’m full until then.
But you can buy a copy of my book, Business For Superheroes. You won’t get specialist coaching on writing, but you will get help in getting focused, and if you take action on what you find there, you’ll make progress on your business.
I will make sure you don’t drive yourself crazy trying to do everything, and I’ll show you where you should be focusing your efforts for maximum results.
And, yes, I will make you into a better marketer and writer and salesman.
Buy a copy here: http://www.businessforsuperheroes.com/
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.