Episode 64: Secrets of an A-List Copywriter with Kim Krause Schwalm

Kim Krause Schwalm is a direct response copywriter and overall powerhouse of fantastic information for women in copy. She has lead a very successful career in corporate before transitioning into freelance writing. As an A-list copywriter, this is  a show you don’t want to miss.  

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Key Points

  • [1:30] How did Kim get started in copywriting?
  • [6:40] Companies that weren’t failing enough, weren’t trying enough. Kim learned to take risks in her corporate job.
  • [8:25] Unfortunately, there are companies out there that punish innovation.
  • [8:55] Why did Kim decide to go freelance?
  • [12:45] How does Kim find great freelance clients now?
  • [19:20] If you get some early successes with your work, word will spread.
  • [22:55] Kim wants to help other women get to a place where they can be a mom and be the boss of their own business.
  • [26:55] What’s next for Kim?
  • [28:55] Where does Kim see the future of women in copywriting?  

Mentioned in This Episode: Businessforsuperheroes.com Businessforsuperheroes.com/inner-circle Businessforsuperheroes.com/borrow-my-brain Kimschwalm.com TheMarketingSuperPower.com The Girls Club Facebook Group  

Want to know more? I’ve written a book, you know. You can get your mitts on it here.

If you’ve read my book and you’re ready to take the next step: brilliant. You could join my Small Business Superheroes Inner Circle here.

Want to read the transcript? You can find it here.

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