Never put out on the first date, that’s the advice. Keep ‘em wanting more and they’ll stick around.
Only, I DO put out.
Metaphorically speaking, of course. New Superheroes get an awesome package to kick-start them into action, then access to every critique and teleclass I’ve ever done.
Occasionally, this value-habit of mine bites me on the arse:
“Good afternoon Vicky, I hope you had a lovely time at the meet-up. What is the process for cancelling my inner circle membership after my first month? I don’t want to waste my membership and money when I can’t make full use of it. Thanks to your BMB session and subsequent Inner Circle help, I have my hands full with my email marketing. I do plan on rejoining the Inner Circle from time to time and maybe travelling south to one of your Northern get-togethers.”
I’m afraid that’s not how this works. This isn’t a drop-in centre.
The funny thing is, while this lady was emailing me, the Superheroes I met up with in the frozen north were getting busy implementing the simple but powerful stuff we talk about in the group.
Jill got a load of funding sorted — and sold a bunch of 1-2-1 classes to the funding guy (hustle-tastic!)
And Rob is getting busy with his messaging, so he’s attracting the right people.
See, here’s the thing: I don’t tie anybody into contracts. I don’t need to — I can count on one hand the number of people who’ve left the group within 6 months, and most stay for at least a year.
Which is exactly what I want.
Not just because it’s good for my business (although of course it is).
But because this isn’t a quick-fix magic bullet. It’s not a smash-and-grab, it’s not a buffet, it’s a commitment — to yourself and to the others in my crew. Making the most of it is down to you, which is why I’m so vocal about doing the fucking work.
Now, I’m really chuffed this lady got a lot out of the bonus Borrow My Brain call we had and I really enjoyed working with her to get her on track. She’s lovely. But…
She’s not right for the Superheroes. Not everyone is, and usually I spot them early.
It’s frustrating though, because I KNOW what I do here works. And I want people to do well.
We’re in this for the long haul, not for the quick fix because there is no quick fix.
I don’t hand out sticking plasters — I show you a better, more profitable, less stressful way of marketing your business. And that takes time.
But maybe you aren’t quite ready to dive into all that just yet, or you don’t know me well enough to dive into the Superheroes. That’s fine too.
Why not start by reading my book, Business For Superheroes. It’s stuffed full of helpful information and if you take action on what you find in there, I know it will help you and your business.
Try it for yourself, here.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.