SSSSHHHHHH. Mustn’t talk about that.
It’s just a woman of a certain age’s shameful little secret.
That silent dread after she’s sneezed… will there be a little wet patch on the seat?
On her jeans?
WILL EVERYONE SEE?
It’s just a part of getting older. Just one of those things we’ll all have to face eventually.
(Yep, men too — but even more SHHHHHHHHHH about that)
We’ll just buy the Tena Lady Pants, smile brightly, and carry on.
Except that? Up there? ^^^^^^
It’s all bullshit. So I learned when I was drinking giant gins with my Superhero Jill.
We DON’T have to suffer in silence. There’s no earthly reason for anyone to pee themselves when they sneeze. Or laugh. Or just, you know, do star jumps randomly.
That pelvic floor can be trained up to be almost as good as new.
So when I was critiquing Jill’s website (I do that for all my Superheroes whenever they ask me to) I was puzzled.
Her pilates website looked like all the others. Stock photos of skinny bitch models, lovely lovely words about stretching, and strength, and meeting new friends.
And nothing about the silent agony of hoping you haven’t inadvertently pissed yourself while giggling.
And all because she didn’t realise she could talk about that.
HELL YES YOU CAN AND YOU SHOULD.
It should be the first thing you talk about because then the right people will notice you.
Everywhere you look, you see an ocean of businesses just like yours all saying exactly the same things in exactly the same way.
And they’re all safe. And beige. And boring.
Most of them? Are struggling because nobody frickin’ notices them, and why would they?
Look at your own website. Really look at it in all honesty. Would you choose you over all the others out there?
Or do you just look like A.N.Other business?
Well, I got news for you. You’re NOT just another business, despite appearances.
You have something that makes you totally unique. Something irresistable to the right people.
We just need to beat it out of you and hammer it into shape.
That’s what I do. I show business owners how to be more fucking interesting.
And I do it in a warm, welcoming, friendly place devoid of bullshit and bitchiness.
Ditch your Tena Business Pants for good and start businessing large today.
Buy a copy of my book, Business For Superheroes, and get stuck in:
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.