One nipple pointing north, one nipple pointing south — this boob job hadn’t turned out at all the way she wanted it to.
It was supposed to solve all her problems: self-esteem, lack of a decent boyfriend, finding a good job, looking great in a bikini…
But instead, all she was left with was a bad boob job.
It’s what happens you get a bunch of people with a whole bunch of different opinions sticking their oars in. A kind of mish-mash of bits and pieces stuck on here and there.
Kinda like what happens in business a lot of the time.
I mean, we’re bombarded with information from all sides:
“You simply MUST be on Pinterest!”
“You must do a podcast!”
“You must do email marketing!”
“You must blog! You must write! You must do PR!”
You must you must you must.
In all that noise, what the chuffing chuff DO you do?
Probably what I used to do when I first started out: panic.
Get overwhelmed. Try to do everything all at once and wonder why on earth nothing was working for me.
In my scramble to do what I was “supposed” to do, I missed the big picture.
And I see the same thing with my clients and my Superhero Crew.
Only just a couple of weeks ago, I talked to Sarah — she was in a slight panic because she needed to find more high-paying private clients, and gradually ditch the agency clients, and start building her secondary business… but she had no time. None.
Not surprising, because she also has kids so she’s a busy lady. Hats off to her.
But when we talked, I realised she was focusing on the wrong thing. Her priority? Private clients to raise her income so she could focus on the secondary business later.
A little adjustment, and suddenly we had her on the right track — so everything she was doing was pointing her towards her current mission.
And guess what? We found her an extra hour a day. That’s 5 hours a week, 20 hours a month, 240 hours a year.
Plus, of course, no more panic.
The thing is, all that stuff above? All those shiny tactics? They are great. They can be great.
But only if you use them as part of an overall strategy in your Mission.
Otherwise, you’re bouncing from one thing to the other, cobbling everything together.
Which is when your marketing ends up looking like a bad boob job.
What you need is a simple, effective strategy that’ll get you where you want to go.
Someone who’ll quell the rising panic and lift that weight off your shoulders.
Someone who’ll fix your bad marketing boob job.
I do just that in my book, Business For Superheroes. Buy yourself a copy here:
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.