“WAAAAAAAAAAAAHHHHHHHHHH! Everyone’s out to get me!
There’s nothing I can do to bring in more sales!”
You don’t have to be an accountant with a sniper rifle to get on in life.
But it helps.
So I was watching the film The Accountant on the plane on the way to Cleveland yesterday, and — although a little preposterous — it was great.
And full of lessons for business owners.
Like the advice Christian Wolff’s dad gives to his two sons:
“Life is a series of choices, and the oldest is you can choose to be a victim, or you can choose not to.”
You can’t choose what happens to you, often — but you can choose how you react to it.
Like this bloody National Insurance row that’s going on in the UK at the moment. Will it leave business owners and the self-employed better or worse off?
Your answer should be: it doesn’t matter.
Your aim, as a business owner, should be to put yourself in a position where outside stuff like this simply doesn’t affect you on any level deeper than the surface.
I wander the Facebook groups occasionally and hear the same song warbled everywhere: “I’m struggling because of the economy / my competitors / the government / regulations / crappy customers.”
I always want to ask them why they’re putting their fortunes in the hands of stuff they cannot possibly hope to control.
And when I ask them what they’re doing about all those woes, I get a variation on the theme of, “Well, what can you do? I’ll just keep trying harder.”
Which is when I know they’ve made a choice to be a victim.
Do you know what happens when you keep doing what you’ve always done?
You get the results (or lack thereof) you’ve always got.
There are no guarantees in business and marketing, and anyone who makes a guarantee of results is flat-out lying to you.
But if you’re stuck and you don’t change what you’re doing, you’ll almost certainly stay where you are.
I get it though. When you’re stuck, you’ve got bills to pay, you don’t know where the next customer is coming from, it’s overwhelming.
Panic sets in.
You start wildly clutching at magic pills and looking for the goose that’ll lay your golden egg.
And you stay a victim.
Until you figure out it’s the strategy that needs to change.
Then you can make a plan.
You could Borrow My Brain for 30 minutes and I’ll straighten you out. Here’s what happens when you book your slot:
- Send me your biggest problem, your goal, your mission, and tell me all about your business
- Tell me the pain it’s causing you, and why you feel you’re stuck
- I’ll set up a Zoom call with you (it’s like Skype but better) and I’ll have mapped out a strategy for you
- You’ll discover where your blind spots are and what to do about them
- I’ll give you a simple, focused plan you can start working on right now — and you’d better, because…
- We’ll have a follow-up call a week later to see how you’ve got on, answer any follow-up questions you have, and keep you on the right track
You only get one chance a month to hop on this call with me — and it could be the most valuable thing you do for your business this year. I’ve helped all manner of businesses get unstuck and on the right track in just one short call.
So book your slot for next week, and we’ll get you unstuck:
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.