The beige business suicide squad

“Nice milkbottles, four-eyes! Are you blind?”

Much of my childhood consisted of hiding from that kind of shit.

We’re conditioned to blend in. We strive to be beige. But there’s nothing more damaging for your business. Borrow My Brain here and I will help you stand out.

To the extent where wearing my glasses in public still causes me an almost physical pain.

And that was just the start of it… because standing out at school is baaaaaaad news, right?


We’re hardwired to fit in. To get on.

To look the same.

There are good evolutionary reasons for blending in…

But as a business owner, it’ll kill you.

Because if you blend in, you don’t stand out.

And if you don’t stand out, nobody will notice you.

And if nobody notices you? Nobody will give a shit about you, and they certainly won’t buy from you.

But I get it: it’s scary.

Because we all remember those school days when standing out meant you got yelled out, ostracised, or a mild beating.

So we’re conditioned to blend in. We strive to be beige.

Which means when we have to do the opposite, it’s tough. Really tough.

Where do you start?

How do you start?

Good questions.

And the answer?

Start with my brain. This is what I do, and I’m bloody good at it.

I will pull out all the things that make you and your business really fascinating… and I’ll show you what makes you truly unique — and how to use it to find clients who’ll pay you more than you ever thought possible.

Borrow My Brain here — you only get one chance this month, and this be it:



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

0 comments… add one

Leave a Comment