The secret horse-race marketing plan

The horses thundered past, ears pricked, manes and tails streaming out, and the little two-wheeled bikes bouncing along the track behind them.

I’d never been harness racing before, so last night was a first. 

Want to win your business race? You need a strategy. Borrow My Brain and I’ll help you put one together.

Another first was standing next to Dan Kennedy as he explained the ins and outs of harness racing.


Name drop alert!

Last night, I had dinner with Dan Kennedy. And just a few hours before, he put me in a hotseat and answered my burning questions about my business.

But back to the ‘osses.

They’re beautiful — and smart. And harness racing is much more involved than it looks.

It’s all about trotting, you see.

You can’t race faster than a trot — which is tricky, because a horse’s natural instinct is to run as fast as it can — to gallop — when another horse pulls in front of it. They like racing.

But harness racing is all about being hot to trot.

And it’s all about strategy.

See, it’s not enough to just go as fast as possible and the fastest horse does not necessarily win.

Dan was telling us about the time he was racing (he races his fleet of horses as often as he can) with odds of 99/1 against him.

He was up against superstar horses and superstar drivers.

Drivers who do this professionally, who are 30 years younger than him, and who spend all their time at the gym working out and training for these races.

So it should have been a fairly predictable result, worthy of the loooooooong odds.

Only it wasn’t.

Because, as Dan explained, it’s not about being the fastest and pushing your horse as hard as you can. It’s about the strategy.

And that’s how he won.

Pushing just as hard as he could get away with… until the final straight when everyone’s getting tired, but he’s positioned himself in such a way that his horse’s final energy is just enough to get him over the line first.

It’s ALL about strategy, toots.

Tactics come and go, you pick and choose them… but ultimately they’re tools for you to use as you work through your strategy.

And this is where most of us struggle, especially when it comes to fixing our own businesses. We can’t see the wood for the trees.

That’s why I schlepped all the way to Cleveland Ohio for a few days to hang out with Dan Kennedy.

Because he gave me the benefit of his DECADES of experience creating million-dollar businesses — tailored exactly to me and my business.

I got to hang out with a whole roomful of people at least as smart as me — many of whom are more successful.

And I got a clear strategy and plan to level up my biz.

Plus a kick up the arse to actually get it done and be persistent.

Which is what I’ll do for you when you Borrow My Brain. You get one chance in March to pick my brains for 30 minutes on Skype. You get to send me your biggest problem or challenge — in as much detail as you can muster — and I’ll come up with a strategy and ideas to fix it.

Then I’ll follow-up with you a week later to check you’ve actually done something about it.

This is the only way you get direct access to my brain — the brain that has just spent two days talking to and learning from the legendary Dan Kennedy — this month.

So buckle up and book your slot before they all disappear:



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

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