How to avoid a soggy death

Tears running down his cheeks, George threw himself into the frozen river and died a soggy, lonely death. Which was a bloody waste.

See, he didn’t think he’d amounted to anything. Nobody cared. Boo-fucking-hoo. 

Close-up photograph of a river running over pebbles

It’s well worth taking the time to build great relationships with your customers. Need some help? Get access to my 49 Ideas here.

Well, he was wrong. The whole world fell apart without him. People’s lives were worse.

Next time you’re throwing yourself a pity-party, consider this:

“Each man’s life touches so many other lives. When he isn’t around he leaves an awful hole, doesn’t he?”

So said Clarence the Angel in It’s A Wonderful Life.

Yes, I’m quoting a Christmas movie at you in March — deal with it. I’m only doing it because while I was away, I got very confused.

Mostly I barely knew what day it was, because there was so much going on in Cleveland and there was so much to take in.

I thought I’d got an email out every day — at random times — but every day.

Apparently not, because longtime subscriber Roy was concerned:

“Hi Vicky, I didn’t receive your email today, is everything okay? It’s just that you never miss sending your daily email.”

Of course I dropped him a line back to let him know I was more-or-less in one piece, but I was totally touched.

This is what happens when you build relationships with your clients, customers, and prospects — they give a shit about you. We have no idea what a positive impact we have on other people’s lives, most of the time.

But my real point is this: when people give a shit about you, they’re loyal. They stay with you. They’re your very best clients and customers.

Most businesses struggle with this. They go for the quick wham-bam-thank-you-man sale, not the long, slow, seduction.

It takes time.

You won’t get results right away.

But the results you do get will be worth the wait.

I know, because I get results that are worth waiting for.

And so do people who follow my 49 Ideas.

Sign up and I’ll show you how to do it, too:



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

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