“AHHHHHHHHHHH! OH YESSSSSSSS!”
Behold the sound of a bazillion wannabes having a little moment over the latest guru pronouncements on InstaBookApp.
They stare, transfixed, at a copied-and-pasted quote lovingly overlaid on a pretty background and get a little hit of happiness.
It feels just like doing something.
Plus, they’ve killed another five minutes not actually doing something.
My ghoul Misty went on a rant about a well-known guru’s latest blurt, and it made me both laugh and roll my eyes to the ceiling in despair. And it reminded me of the one that really pissed me off:
“If you’re good enough, your time will come.”
This is dangerous bullshit. It doesn’t matter how good you are — if you don’t make something happen, it never will.
He’s feeding people endless nonsense about “believe and it will happen” or “manifest your own dog poo and make money” or AARGH. Entirely missing out anything useful about direction.
Or hard work.
Or smart work.
And actively making people believe that simply following him on social media will somehow magically make them successful.
Social media has its place. It can be a great tool, and great fun.
But it’s also the biggest time-suck known to the entire universe and it will get in the way of you getting shit done if you let it.
Don’t let it.
But it’s only because I care.
A bazillion people get sucked in by this circle-jerk every damn day, and it pisses me off. Because all of those people will struggle and most of them will not achieve what they want to achieve.
And that sucks, because many of them have great businesses with a lot to offer the world.
Only the world won’t see them, because they’re too busy ooh-ing and ahh-ing and sharing the latest vapid ejaculation from their favourite clone.
If only they picked a direction, then took a first bold step. That’s all it takes.
Obviously you then have to take another step, and another, and it’s not easy… but that first step is a damn good start.
Anyway. It’s podcast day, and I recorded a really jet-lagged one with Joe when I got home from Cleveland.
You should have a listen, because many, many people have told me tales of what they’ve gone on to actually DO after getting hooked on our ramblings.
Also, this one contains a WASP ATTACK.
Here on Stitcher Radio: http://www.stitcher.com/
Here’s the RSS feed: http://businessforsuperheroes.
It’s a beautiful day here, so I recommend plugging your ears into it and going for a walk in the sunshine.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.