The butt-tsunami that could save your business

A ripple travelled over the buttcheek like a tsunami across a bay.


Cartoon donkey loking at his own bottom in horror.

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When did that happen? When did my smashing size 10 butt become flabby and — dare I whisper it? — droopy?

“When you decided to eat all the cheese and not bother going running!” snarked the mean but honest little voice in my head.

“Fair enough,” said I.

And, like countless others, I pledged to quell the butt-tsunami and tighten everything up again.

And, like countless others, I did… nothing.

Yep, that’s right.

Zip. Zilch. NADA.

Because actually doing something is so much more difficult than whining about it. And that pledge? I’d already done something, right? I’d pledged to quell the tsunami. Surely that has to count for something?


Nope. Nopenopenope.

It wasn’t until I had a night out and couldn’t zip up one of my favourite dresses that something really had to be done.

I got my running gear all laid out, set an alarm, and had my night out. And drove home. So the next morning I had no excuses not to drag my sorry arse out of bed for a run.

And run I did.

And I kept running because once you’ve started and built the momentum, it’s easier to keep going.

Why am I telling you about my now-endangered tsunami-butt?

Because your business is no different.

(Nor is mine, by the way)

We look at it. We examine it. We may be disgusted by it. We might even, in the dark recesses of our brains, secretly hate it.

But do we do anything about it?

Mostly, not.


Because it’s too damn hard.

And because, often, we don’t know what to do.

What we need is someone who’s been there, got stuck, and got unstuck.

Someone who can show us the way, and kick us in the right direction.

My husband Joe kicks me in the right direction. Every Tuesday he sends me an email late morning that says “REMEMBER YOUR MULTIBUTTS!” and that’s my cue to drag myself out for a run.

I promise I won’t tell you that you have a huge arse.

But I will help you focus on your mission, make a plan, then keep pushing you to do it.

And, if you do the work, you will see results. Not immediately, probably — marketing doesn’t usually work like that — but you’ll see a steady improvement.

Get in on that action here:



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

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