Picture this: you’re sitting at your desk, minding your own business, and your cleaner pushes the hoover past. With her buttcheeks bare to the world.
Well, bare to your office, anyway.
Just when you think you’ve seen everything, a naked person turns up at your house and starts cleaning it for you.
Yep: nude cleaning is a thing.
For naturists, apparently. (That’s naturist clients and presumably naturist cleaners.)
And the best thing of all — from my perspective — is what they charge.
I mean, what do you expect to pay a cleaner? Where I used to live, I paid around £12 an hour (but I usually bumped it up to £15 because she was terrifying).
These nude cleaners?
The first hour will cost you £65, then it’s £55 an hour after that.
That, my furry little friend, is premium pricing.
I haven’t done extensive research (ahem) but I rather suspect they’re in a minority of businesses. They stand out like an excited teenager in a nudist camp (if you’ll forgive the imagery).
There are a bazillion cleaning companies out there, all offering essentially the same service.
Then there are these guys. They offer the same service, too — only their cleaners are nekkid.
That little difference gives them the power to charge whatever the hell they like.
I was talking to Andrew yesterday, one of my newest Superhero Members, during his Borrow My Brain session. He’s in a pretty commoditised market too and wanted to know how he could grow and get more clients.
But instead of getting more clients… I gave him a strategy for getting higher value clients.
Everyone can offer a premium version of what they already do.
But not everyone will actually do it.
If I were to show you how to get clients who’ll happily part with far more cash for you than for your competitors, would you be chuffed?
How much would that be worth to you?
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Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.