Vengeful puddle of pricing goo eats your profits

It comes creeping along like a big, sticky, sentient pool of black goo, ready to engulf you.

That thing you hate doing. 

Black whirlpool

Struggling against the horror of your most hated task? My 49 Ideas will help you on your way.

Yes, I anthropomorphise my hated tasks — and in my head they look like Armus.

(This is where I reveal the full extent of my nerdery)

Armus was a sentient pool of sticky, black tar on a planet in the episode Skin of Evil from the very first season of Star Trek: The Next Generation. Armus killed Tasha Yar and nearly ate Commander Riker alive.

It was a bit of a shitty episode, but I like the idea of a sentient, vengeful puddle of goo.

Because that’s what it can feel like when you have to do something you don’t enjoy.

I bet I can guess what one of your most hated tasks is, as a business owner — your pool of evil sentient goo.

Sending out quotes and asking for money.

Used to be my biggest bugbear, until I discovered — until my mentor Jon — revealed to me…


Sarah started using it not so long ago and sent me an impromptu love note yesterday. Here’s how I make a measurable, tangible difference to my gals and guys:

“Hi Vicky, Your action plans are bloody awesome! I used one the other week on a big project for an existing client and got the project. Today I sent one to someone I connected with on Xing after an unexpected enquiry and she’s only gone and accepted. A new direct client at my highest rate yet so thank you. Have a great afternoon, Sarah x”

I did have a great afternoon after that little gem.

And Sarah’s going to have more great afternoons now, with her bigger, better, higher paying clients.

All because of a simple tweak I get people to make to the way they ask for money.

Of course, that’s not all there is to it — there’s an awful lot of positioning, confidence-building, and ground work to do alongside it. And that takes time.

I never promise overnight results. But there are some quick wins you can you get.

If you’re willing to put in the long-term work as well as grab some quick wins, start by signing up to my 49 Ideas:



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

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