Things I have never done #3,815: been on a train while it’s being overtaken.
Bit of an odd experience, that.
You’re trundling along at many miles per hour, writing away, glancing out at the scenery every so often — when one of those fast Virgin drunken leaning things starts catching up with you.
I didn’t think of trains as being things you could overtake in.
As this one lurched past, leering drunkenly at my more sedate carriage, I gazed at the people wondering what they were up to.
It wasn’t that much faster than our train, see. Just fast enough so it could catch up and mooch past. But it’s not like it left us for dead.
And that got me thinking.
In the kingdom of the blind, the one-eyed woman is queen.
One of the questions I get most often from business owners is along the lines of: but I don’t know enough / haven’t got enough experience / haven’t been doing this long enough.
As long as you know what you’re talking about, and you don’t step beyond the bounds of your experience, and you deliver great value and a great product…
None of that matters.
Because you know more than they do.
(They being your customers and clients)
You keep learning, and doing, and getting better, for sure… but you don’t have to wait for some magical time when some mythical expert-in-charge will bestow permission and an Expert Hat on you.
You start now. From where you are.
All you have to do is find the right customers and clients — then pull their strings and push their buttons and make them lust after you and your products.
And the easiest way to do that?
Aha. You want to get yourself signed up to my 49 Ideas email series, you do.
Sign up here:
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.