There they are, the dribbling hordes. Shambling and shuffling and moaning and groaning…
Bits falling off and hungry for braaaaaiiiiiiiiinnnnnnnnnnssss
The zombie business horde.
All looking the same.
All sounding the same.
Just like all those extras in The Walking Dead.
Maybe with less gore.
And then there’s you: riding in on a motorcycle, crossbow in hand, taking them out one by one.
POW POW POW!
Because you’re not a zombie business owner, are you?
You don’t suddenly contract the zombie marketing plague when you have to talk about your business, do you?
You’re far from boring and beige and gory… right?
Okay, maybe you’re struggling. Because you’re surrounded by beige businesses saying beige businessey things, and it’s difficult to ignore it. At our core, humans want to fit in. Standing out is scary because you’ll be judged for it.
So maybe you’re really really wanting to do better… but you’re not sure how to get started or where to find your courage.
Well, I gotcha, Lion-O.
In this week’s podcast, James Daniel — the Fresh Prince of Direct Mail and my mate — talks all things postal. How to stand out from all your boring competitors.
How to put together a campaign that’ll make you money — even if you’re on a tight budget.
And how to stop sounding like a bloody corporate zombie.
Check it out here:
Listen — then go and do something.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.