Heart stops. Mouth goes dry. Every hair stands up to attention. And I do my best meerkat impression.
WTF? Where is that coming from?
Somewhere on this train carriage, someone is listening to my bloody podcast!
Goodness. Is this what famous people feel like?
Then I gave myself a mental slap and started looking for the source of the gin-soaked ridiculousness.
My head goes up again like a periscope and swivels slowly. Who is it? That guy with the glasses and the MacBook? That woman hastily pulling her phone out of her pocket?
I type furiously into Facebook, recording my little mini-fame triumph.
Then the guy behind me taps on the shoulder.
“Sorry for stalking you — it’s me. I couldn’t help reading the article you were writing over your shoulder and it looked really interesting, so I looked you up. And found your podcast. I’ll have a listen.”
“Oh, er… okay!” said I.
So I’m not famous after all. Slight deflation.
And relief (who’d want to be famous? Well, okay, lots of people. Not me though. Well, not like household name famous anyway)
But it did remind me you never know where you might find customers and clients. Randomly on the train. In other people’s businesses (complementary businesses, not necessarily competitors).
But you can’t beat face time. Like, if that dude enjoys our podcast, he’ll be a much stronger prospect for me because he’s actually met me on a train and watched me writing live. The more people see of who you are, the better.
How visible are you to your ideal audience? Where do they see you? How much do they know about you?
Do they trust you?
Because if you don’t build that trust over time, you’re going to struggle to sell anything.
Get to know your audience. Show them who you are.
And sell to them.
There’s no point building these relationships if you never do any selling — and I’m not talking pushy hard-selling, I’m talking constant encouragement to take action and make that change.
What do you want to change in your business? In your life?
What are you going to do about it?
Here’s a good first step — sign up to my 49 Ideas, do what I suggest you do, and keep doing it until you see results (and you will — it’ll take time, but you’ll see them):
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.