Twitchy nose. Big ears. Huge eyes. Long slinky tail.
Wait a minute! That’s not a bird.
That’s a wood mouse performing daring acrobatic feats to get to and from the peanut feeder. In fact, he looks kinda like he’s performing on the flying trapeze: climb a twig, wave it from side to side to build some momentum, then launch himself through the air arms outstretched to land on the mesh cage.
I’m actually writing down ideas now for a trapeze performance. Maybe I’ll wear big mouse ears and a tail…
Anyway, back to my visitor —
He’s super cute, but the little thief is not my ideal peanut customer.
It’s my own fault though.
I’ve hung seeds, peanuts, and fat balls from a cool forged bird feed holder outside my office window, which is perfect for me to do a bit of twitching…
But my little birdie restaurant is right next to a hedge.
Making it Birdie Restaurant and Mouse All-You-Can-Eat Buffet.
I invited him in, in other words. I don’t really mind, I like mice…
But there are certain people I don’t want in my world as customers and clients and if they find their way in, well — more than likely it’s my fault.
One of the complaints I most often hear is that business owners don’t have the right customers. They’re too cheap or they complain endlessly or they’re just a massive pain in the arse.
But those business owners have a tough truth to hear and understand: those wrong customers are there because you invited them in. Not deliberately, of course — most people aren’t masochists. But if you have crappy customers, you need to look at why.
And that comes down to the all-you-can-eat buffet you’re setting out for them.
I don’t blame you, by the way. It’s supremely tough to look at your own business from the outside. I can’t do it to my business (it’s why I have my own coaches and mentors). And it’s hard to tear up your marketing and start again, because it’s like taking a pet to the vet for the final time.
But if you want better customers and bigger profits, you’re gonna have to do it.
You have to build a business that appeals to those better customers and actively repels the low-class losers giving you all the headaches.
Best news of all?
It’s not that difficult.
Sign up to my 49 Ideas series and I will show you:
- How to position yourself so your ideal customers and clients are drawn to you — you don’t have to go chasing them
- How to create products and services that are totally incomparable to anything your competitors do (which means you can charge far more than they do and people will pay you happily)
- What to say to create the most attractive message — how to seduce them with words
Get in here and eject the thieving mice from your business:
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.