Retrieve thumb from butt and do THIS


Spaghetti with salt and pepper and dried herbs. And a drizzle of olive oil, because I’m not a complete peasant. 

Colander full of spaghetti.

A business owner cannot survive on plain pasta alone. You need to feed your business the good stuff!

That was my lunch the other day.


Because I had no bread to make peggses on toast (that’s poached eggs for you non-Dinglers) and no discernable vegetables in the house.

“Go out and buy some!” I hear you cry.

Well, yes. Only my car failed its MOT and so I had no wheels.

It was as I was explaining to my Email Witch Misty why I’d had such a woeful lunch that I realised I’d utterly failed at adulting.

A superhero cannot survive on plain pasta alone.

You get out what you put in — and that day, I was starved of decent nutrition. I was hangry.

So today I have two messages for you:

  1. Eat well, because otherwise you’ll struggle to concentrate and get shit done.
  2. Feed your business well, too — because if your raw materials are crap, what do you think will happen?

Whenever I see crap marketing (which is every bloody day) I can pretty much diagnose immediately what the core problem is: lack of attention to the foundations. People find it boring and time-consuming.

Even people who’ve been in business for years and are doing okay. They can always do better — much better — by strengthening their foundations. But they get complacent. Bored. Lazy.

It is time-consuming, but boring? Nah. Not the way I show you how to do it.

Digging right into the brain of your ideal customer and pulling out all their neuroses, hopes, and dreams? That is not boring, it’s fascinating… and if you do it well, it’s not just profitable, it makes writing your sales messages super easy and super fast.

I know you’re not lazy. You’re just not quite sure where to start and how, right? There’s so much noise out there promising to fix all your problems, which button do you press first?

(none of them — you do the thing that will underpin everything else)

I want you to do well. And to do that, you have to nourish your business. Not get distracted by the latest bright shiny object or procrastinate by spending hours on social media.

I want you to get your foundations solid. And I want you to have less stress and more free time than you do right now.

If that sounds good to you, give my 49 Ideas a whirl. Sign up here and start changing your business for the better today:



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

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