The chicken-face reason you’re not a Superhero

The horror of the next 5 years unfolded in my head as I stirred the Thai noodle soup.

Joe had come back from fight night at ju-jitsu a little bashed up, and hobbled off to sit on the sofa. 

Cartoon donkey scared to cross a bridge.

Running a business is scary. My daily emails will help you overcome your fears.

And of course, into my head, unbidden, popped the thought

What if he’s really hurt?

Which is when the horror movie started in my mind:

I’d walk in with dinner, and Joe would be slumped on the sofa, groaning, with a strange look on his face.

“That’s a pretty face!” I say, jokingly. But he doesn’t move. And I realise something’s really wrong.

I panic. All the ju-jitsu squashing has caused him to have a stroke. I call 999, they arrive, he goes to hospital, lots of frantic activity, lots of ongoing care, how will I look after him? How will I work? How will we pay the bills? What will become of us???

Until I give up and run into the living room in a panic shouting Joe are you okay?

At which point he looks at me as if I’m mad.


Can’t imagine why.

Now, that is a tiny little insight into my own personal brand of crazy. Don’t use it against me. In the space of about 30 seconds, my ridiculous brain concocted an entirely fictional scenario in which my beloved Joe is truly hurt and our lives collapse in a little heap of pain.

Honestly, WTF right?

You’re probably backing away slowly, wondering if I’m going to burst through the screen and shriek at you (I’m not).

But here’s a truth-bomb:

You do this crazy fictional problem-creation ALL THE TIME in your business.

And it’s keeping you struggling.

I got an email from Helen the other day. She’s one of my longest-standing Superheroes, and she said this:

“I used to be frightened to put up my prices as there are lots of people in my industry who charge less than me and I was scared to lose clients. I did it,  although it was only by 10% for my individual clients and 17% for my corporate clients.  I lost a grand total of 1% of my clients. Thank you again, Helen”

Like 100% of business owners I speak to, Helen had herself convinced that if she put her prices up, it’d be a disaster. She couldn’t possibly do it.

She created a story in her head, and let the fear control her.

But if I tell people enough times to put their prices up, eventually they listen. You should too.

That is the first thing I tell everybody, not just my Superheroes. Everyone resists me. Hell, I resisted my mentor when he used to tell me the same.

But when you do it? You’ll lose practically nobody, and you’ll add a big chunk of profit onto your bottom line.

For free.

The reason you’re not making more money in your business?


The reason you’re not taking steps to increase your profits?


The reason you’re not joining my Superheroes Crew?

Yep: fear. I get it. You don’t know if it’ll be worth it. You don’t know if I can really help you.

Well, today, do this one thing and do it RIGHT NOW: put your prices up by 10%. Just do it. Quietly, with no preamble, and no self-justification.


Most people won’t notice, those who do won’t care, and if you lose one or two customers the increased profits will more than cover their loss. You’ll be making more money or the same money for less work.

Then come right back and sign up to my daily emails, and I’ll show you how to keep your winning streak going. Putting your prices up a little is just the start.

Do that, then take the next step here:



Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.

0 comments… add one

Leave a Comment