“OH MY GOD I SWEAR SHE’S JUST A FRIEND! I’VE KNOWN HER FOR YEARS!”
The big beardy dude I was sitting opposite looked up at the same time as me, and we stared at each other for a moment, then snorted with laughter.
This was very entertaining.
First class carriage on the Virgin train to Euston, and on the other side of the aisle was a chap on the phone to, I presume, his girlfriend.
Who was berating him at some length about a card she’d found while rummaging around in his stuff. (I know this because a few minutes later he yelled “and what are you doing going through my stuff anyway??”)
From a woman who was “a bit hopeful” but whom he was “not interested in at all, she’s 8 years older than me for god’s sake and I’ve known her for 7 years and it’s just because I’m divorced now and she thinks she might have a chance“.
If I were in the dating market, I could have a field day with this.
Getting into her paranoid head.
Getting into his totally obvlious to everything head.
Then pulling loads of sales messages out of it.
How often do you listen — I mean really listen — to your target market?
How often do you use what you hear?
Do you know how to use what you hear?
Would you like me to show you?
Then sign up to my 49 Ideas and discover how to never run out of sales messages again. Discover how to burrow into your ideal customer’s brain and pull out exactly what you need to persuade them to buy from you…
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.