Close your eyes and imagine your absolute favourite thing.
Not your kids or your family or anything, I mean the thing, the hobby, the activity, thing you’re passionate about.
How much do you love it? Do you really love it?
Because if you just follow your passion, the money will come.
But you have to really, really, really want it. So hold that image in your mind. Will it. It will be so.
MWUAHAHAHA! Obviously I’m kidding.
Because I love — and I mean I love — cheese, and gin, and shoes.
You may even say I’m passionate about them. But if I followed them? Turned them into my business? Do you know what would happen?
I’d be fat, drunk, and broke.
And I’d probably not be passionate about them anymore.
If there’s one thing that really grates my carrot it’s when I see some fuckwit giving out advice that isn’t just stupid, it’ll keep you poor.
And “follow your passion” is one of my favourites.
If you don’t at least like what you do, you’re probably fucked. You can’t give your all to something you’re half-arsed about. But blindly following your passion?
Recipe for disaster. Ignore that kind of vague toss because it’s spouted by people who don’t know what they’re talking about.
Instead, how about a recipe for success? Or, at least, a recipe for making your business more profitable and more enjoyable?
Then listen to this week’s Business For Superheroes Show podcast.
In it, Joe and I are explaining why celebrities are so powerful and why, if you want to charge more and work less, you need to set yourself up as a celebrity in your own particular business.
Because — yep — businesses have celebrities too. (Hello? Mr Motivator? Gordon Ramsey? Alan Titchmarsh? Nigella Lawson? Carol Klein?)
Who’s the celeb in your niche? Is there even one?
Don’t risk being fat, drunk, and broke. Get yourself over to the podcast cupboard and measure out the required dosage of advice that’ll actually help you:
Here on Stitcher Radio: http://www.stitcher.com/
And the RSS feed is here: http://businessforsuperheroes.
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.