People all over the world are choking. Choking on lumpy messages that actively get in the way of them buying.
And it’s a crying shame.
I see emails that are filled with long words and longer sentences, so you’re asleep before the climax.
Sales pages that read like a drunken spider’s staggered across a school playing field and made a grab for the goalposts.
Letters that look as if someone has just downloaded all their thoughts onto paper without drawing breath to seduce the reader.
All because the business owner in question doesn’t quite know who they’re talking to and what they want to say.
Sales messages should be smooth.
They should suck you in and gently caress you towards the “buy now” button.
And the act of buying should be pleasurable, natural, and the only possible choice when they reach the end.
That’s what sales should feel like.
Not a random story followed by an awkward fumble and a clumsy push to sell.
What you need is a little foreplay. Or a lot of foreplay.
You need to know what your market likes.
And that needs a fair bit of groundwork. Investigation. Long, lingering dates where you discover as much as you possibly can about what they like, dislike, and want to smash with a sledgehammer.
Think of me as your marketing dating coach.
I’ll show you how to find out what pushes their buttons. What makes them sigh with delight and scream with frustration.
And I’ll show you how to lube up your word funnel so they slide right down to the buy now button.
Step into my marketing boudoir:
Vicky Fraser is a copywriter, author, and entrepreneur. She really did run away with the circus… but when she’s not swinging from a trapeze, she’s showing other copywriters and small business owners how to work with better clients, make more money, and stop missing bathtimes, first words, and dinners with angry partners. In fact, she wrote the book on it. Get your copy here.